Midtown Crossing

Midtown Crossing requested a brand update, and explored several variations and options. In the end, they decided upon a more subtle change to their logo, as there is such high brand recognition, and people enjoy their logo and associate it with Midtown Crossing. For the updated logo, we modernized it with a new, clean font and removed the logo’s jagged edges and tail, so that it could be more versatile. We also updated the color palette—we kept green and blue but updated the shades so they were brighter and more vibrant.

 

Midtown Crossing Before

 

Midtown Crossing After

 

Project info

Client

Midtown Crossing

Role

Graphic Designer

Website

https://www.midtowncrossing.com/