Katy Van Est
Creative Professional
"Design is not just what it looks like and feels like. Design is how it works."
—Kim Goodwin
Senior Web Designer: UX-Driven, AI-Savvy, Impact-Oriented. Crafting thoughtful, data-rich, and scalable digital experiences.
Hi, I’m Katy — a Senior Web Designer who loves creating thoughtful, user-centered digital experiences. I bring ideas to life through clean, purposeful design, often using emerging tools like Generative AI to push boundaries and solve problems in new ways.
Over the years, I’ve led and contributed to award-winning work for brands across tech, healthcare, and consulting. At PwC, I’ve helped launch large-scale interactive reports, custom web campaigns, and data-rich visualizations — often working with tools like Ceros and Flourish. I also serve as a Generative AI Champion, sharing prompt strategies and creative applications across the marketing team.
Whether I’m wireframing a landing page, coding an HTML email, or designing for accessibility, I care deeply about crafting experiences that are as intuitive as they are beautiful.
Let’s build something great — thoughtfully, creatively, and always with the user in mind.
Skills & Expertise
My primary focus is full-time web and UI/UX design, with a strong emphasis on responsive design, accessibility, and user-centered experiences. I’m also open to exploring other design disciplines from time to time to stay creatively flexible and expand my skill set.